FSG go from strength to strength after record-breaking Liverpool news
Liverpool have mastered the summer transfer window while adhering to financial rules as they push for consecutive Premier League titles.
The Reds have spent the most of any club in Europe this summer, with their costs exceeding £250million, but have also received more than £100m in sales.
The big money sales mean that Arne Slot still reportedly has a possible £200m to spend as they eye a move for Alexander Isak.
Liverpool have been smart on and off the pitch this summer, and FSG have raised even more money after their new deal.
Liverpool announce record kit sales
Liverpool’s reveal of their new kit caught the eye of many for its similarity to their shirts from the mid-2000s.
The Reds’ switch of kit provider to Adidas and the shirts’ smart white outline have paid dividends.
According to Liverpool’s official website (8 August), the launch of their adidas-designed home and away kits has been the most successful in the club’s history.
The home kit outstripped sales of last year’s launch by more than 700 per cent, with orders from 150 countries to date.
There have also been more than 40 million views of the launch video content, which will have no doubt raked in more sales.
- The new authentic home shirt costs £120 on the Liverpool website
- The authentic away shirt also costs £120
Increased shirt sales show how FSG are going from strength to strength on and off the pitch.
Intelligent decisions such as switching the kit provider and offering a nostalgic link back to record-breaking times for the Reds are what is making Liverpool a big club for the present and the future.
Liverpool can push again for Isak after more good news
The news will be a boost for the Reds and will give them extra cash to push for Isak.
After losing Luis Diaz, the Reds could still do with a new forward, and they can’t rely on Rio Ngumoha to fill his boots, despite his fine form.
| Player | Appearances | Goals | Assists |
| Isak | 42 | 27 | 6 |
| Diaz | 50 | 17 | 8 |
Newcastle are currently driving a hard bargain for the Swede, and Liverpool must weigh up whether they want to pay the reported £150million asking price for the striker.
However, given their recent incomings, their decision will be made easier, and we could see a new approach made in the next couple of weeks.
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