Liverpool announce £31m economy boost after FSG masterstroke at Anfield
Liverpool have boosted the local economy by £31million from concerts held at Anfield over the past five years.
The club announced the news on their official website [17 September], with a report issued by Turley Economics confirming the cash influx to the local economy.
Liverpool hosted Taylor Swift for three nights of her Eras tour and P!nk for two nights of the Summer Carnival this summer, while they have recently announced Dua Lipa will host a concert at Anfield in summer 2025.
Ben Latty, chief commercial officer at Liverpool, has commented on the growing attraction of Anfield to some of the world’s biggest artists.
He said: “We’re delighted to play our part in boosting the local economy and providing local jobs through the staging of concerts at Anfield.
“Anfield has attracted the biggest stars on the planet, including three nights of Taylor Swift, and we’re very proud of the successes we’ve had so far. We’ve had incredible feedback from concert-goers, promoters and from local residents alike.
“We’re excited to recently announce Dua Lipa and we’re working hard to bring more world-class acts to Anfield in 2025.”
Liverpool are reaping the financial benefits of Anfield
The Reds reportedly earned up to £10m for the three nights of the Eras tour alone and it seems Fenway Sports Group are finally realising the endless revenue stream of hosting non-football events at Anfield.
Tottenham lead the way in this regard as the Tottenham Hotspur Stadium hosts rugby, boxing, NFL and concerts in North London and has provided a massive boost to the club’s finances – as well as the wider community.
With Everton set to move to Bramley-Moore Dock at the end of the season, Liverpool will face fierce competition to make Anfield the main hotspot on Merseyside to host the world’s biggest artists in L4.
Seven artists, including Bon Jovi, Elton John, the Eagles and Take That have played at Anfield since 2019 with £31.9m generated for the local economy.
FSG have proven their financial prowess with several shrewd commercial deals taking place throughout the summer to surpass the goal of £300m commercial income for the next financial year, and, amid the problems arising from the Premier League’s Profit and Sustainability rules, Liverpool supporters will be grateful that the owners are constantly pursuing avenues for financial gain.
A sizeable portion of the income from the non-football events will be expected to be invested into the side, particularly with Trent Alexander-Arnold, Virgil van Dijk and Mohamed Salah in the final year of their contracts.
In other Liverpool news, the Reds cannot afford to sit still as Everton join the race for 2025 target.
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