Liverpool announce season ticket price rises of two per cent for new Premier League campaign
Liverpool are set to increase season ticket and members ticket prices by two per cent from the start of next season, the club have announced.
The Reds revealed the news on their official website (5 April), where they highlighted the fact their increase is among the lowest in the Premier League, with it working out at less than one pound per game more for season ticket holders.
Liverpool attribute the price rises to “significant” increases in operating costs which have gone up by 40% over the past six years, in which time ticket prices were frozen until a similar two per cent rise last season.
Junior tickets will remain frozen as they have been for a decade now, while local £9 tickets will also remain the same.
Liverpool prices remain among lowest in top flight
No ticket price increases are going to be a popular thing for fans, not least at a time when financial pressures elsewhere continue.
But compared to some clubs Liverpool have done reasonably well to be able to keep their tariffs stable over recent years for the most part, while the exit-bound Jurgen Klopp has delivered considerable success.
It may be a measure of the increasing focus on profit and sustainability around the top flight, in the wake of points deductions for Everton and Nottingham Forest, that the Anfield club have decided to increase prices for the second time in three seasons.
Two per cent could be a lot worse but could still be a stretch for some long-term ticket holders who may have been close to their limit as it was.
In contrast Tottenham recently announced their plan to put prices up by six per cent, and have faced criticism for removing the concession for new senior season ticket holders from the 2025/26 season [BBC Sport, 7 March].
Spurs similarly cite major increases in operating costs, while they say they have only implemented one 1.5% increase in the past six years.
If the Reds fail to keep up to their current standards in the post-Klopp era the rising costs will likely become more unpopular.
In other Liverpool news, the club are not in negotiations with Jason Wilcox according to Fabrizio Romano.
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